The “Personalization Principle” says that students
learn better when they feel more personally involved with their teacher. Because
they perceive the teacher as a human being they are interacting with, they do
not want to disappoint by not trying their best. Since it is more difficult to
cause personalization to happen in an online environment than in a traditional
classroom, it is important to see what research has to say about designing a
more personal lesson. First, a conversational rather than a formal style is
better. With just a few word changes and no content deletions, the wording can
become more personally engaging. This personalization includes a pleasing voice
quality if narration of any kind is done. Using human narration instead of
computer-generated speech and making sure the accents aren’t pronounced are
essential. Polite speech is also
important. Students would rather feel like they can choose from several options
rather than be told to do something. Typically, students would rather learn
male-stereotyped lessons from a male voice and female-stereotyped lessons from a
female voice. An exception to this is math -a male stereotype - where students
seemed to prefer a female narration. Second, an on-screen coach can help guide
a student through the lesson, acting much as a live teacher would in a “brick
and mortar” classroom. This coach does not have to look like a real person: it
can be an animal, a cartoon, or whatever. However, the coach does have to act
like a human, so the student can relate human-to-human. Third, the author of
the course should be made visible to the students. This doesn’t mean
photographs or videos need to be shared. It means the author’s personal
feelings about the subject matter should be shared in some way. The previous
chapter should not be forgotten, though. Sidetracking to the author and his
viewpoints should not be overdone; the learning objectives should remain the central
focus.
This chapter in Clark and Mayer’s textbook fits very
well with my usual style of teaching. It is encouraging to know that research
bears out what I have seen in the classroom, that when a student relates more
personally with the teacher, he learns better. I always tried to get to know my
students well and to use examples that related to their own likes and dislikes,
making the lesson more personal for them. Since I am a math teacher, I thought
it was very interesting that students seem to prefer a female voice for their
math lessons, when they usually want the stereotyped gender teaching the class.
In fact, the textbook authors specifically recommend using female teachers for online math
lessons, based on the outcome of the research that has been done.
The examples in this chapter of how to change text
to a more conversational style are very helpful. I don’t know if we will use an
on-screen coach for our lesson, but we will definitely try to make our lesson
less formal and more conversational. Even though there are four of us writing
the lesson, we will try to include some author personalization where
applicable. The section on polite speech seems at first glance to contradict
the “Avoid extraneous words” advice, but most people prefer to be asked nicely
rather than be ordered to do something. To do this requires more words, but tact
and diplomacy fit into an e-lesson just as they do in other parts of our daily
lives.
References:
Clark, R. C., & Mayer, R. E. (2008). E-learning
and the science of instruction. San Francisco: Pfeiffer.